Hilton is ready for the revival of travel in Europe

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November 12, 2021 // Franchising.com // MCLEAN, Virginia – As the easing of travel restrictions begins to free up pent-up demands for overseas travel, Hilton is well positioned to welcome business and leisure travelers to the the region with more than 480 hotels totaling 97,000 rooms in its European portfolio.

“Europe plays a key role in Hilton’s global growth due to the high volume of leisure and business travel in the region,” said Kevin Jacobs, chief financial officer and president of global development. “As the industry continues to recover, this has been a great time for owners and developers to invest in the future of the hospitality industry, especially as we are seeing a recovery in travel to European markets. . “

The Hilton Full Service Collection and Lifestyle brands have played a particularly important role in its growth across the region, particularly in Curio Collection by Hilton, Tapestry Collection by Hilton and Canopy by Hilton. Over the past three years, Hilton has nearly doubled its presence in these brand categories. With Tapestry Collection making its European debut earlier this year, the Hilton’s Collection and Lifestyle brands remain on track to open 15 new hotels in seven different European countries in 2021.

Through the pandemic, Hilton continued to strengthen its presence in key markets, including major international hubs such as London, Paris and Madrid. With a growing interest in conversion development opportunities.

Conversions represented approximately one-third of Hilton’s global openings in the quarter ended September 30, 2021; including 26% in Europe. Additionally, lifestyle brands such as Canopy by Hilton have responded to the new and evolving needs of guests when they return home.


Canopy by Hilton is a vibrant lifestyle brand, each hotel designed as a natural extension of its neighborhood, providing a place to relax and rejuvenate with guest-led service, comfortable spaces, an energizing atmosphere and choices. thoughtful premises. Canopy by Hilton Madrid Castellana recently opened in the heart of the Azca district of the Spanish capital, close to the Real Madrid Santiago Bernabeu stadium and Paseo de la Castellana. Following a complete renovation of the interior of the building, the hotel offers a setting to live and enjoy. Airy and open spaces greet visitors in the lobby, and locals and visitors alike can mingle at Planta Z, a spectacular terrace offering street food style dishes with live music.

Boasting a collection of quirky hotels with a unique style and personality, Tapestry Collection encourages guests to explore the area and immerse themselves in local cuisine, culture and art. Atocha Hotel Madrid, Tapestry Collection by Hilton opened in Spain this year as the first Tapestry Collection hotel in Europe. Named after atocha, a herb traditionally used to weave baskets in southern Spain, Atocha Hotel Madrid features nature-inspired décor and rooms with rattan furniture. Upon arrival, guests also receive a personalized, handmade esparto plant gift, bringing the Tapestry Collection experience to life.


In addition to Hilton’s growing offering in Portugal, The Emerald House Lisbon, Curio Collection by Hilton is slated to open later this year, located near many of Lisbon’s historic sites, including the National Museum of Ancient Art. The hotel itself will host an array of historic works of art, symbolic of the Curio Collection, which will appeal to travelers seeking unique experiences with top quality amenities and accommodations. Showcasing the unique identity and history of each property, the Hilton’s Collection brands will continue to grow later this year with the opening of the Se Catedral Hotel Porto, Tapestry Collection by Hilton, its brand’s first to open in Portugal. Located in the heart of historic downtown Porto, the latest additions to Curio Collection and Tapestry Collection will join the Boeira Garden Hotel Porto Gaia, Curio Collection by Hilton, which opened nearby in 2019.


Hilton has rapidly grown across France, particularly in Paris, offering a truly local experience to City of Light customers. Notable openings in 2021 include Canopy by Hilton Paris Trocadero and Hotel Camille Paris Gare de Lyon, Tapestry Collection by Hilton, with Hotel Le Belgrand Paris Champs-Elysées, Tapestry Collection by Hilton scheduled to open later this year. These specialized hotels bring travelers closer to period architecture and Parisian elegance.


With a diverse offering of hotels across brands, the latest developments in Hilton’s UK footprint include Canopy by Hilton London City, located in London’s vibrant East End and The Fellows House Cambridge , Curio Collection by Hilton, which encompasses Cambridge’s connection to the prestigious university. Additionally, The Samuel Ryder St. Albans, Tapestry Collection by Hilton, which will open in late 2021, will be the first Tapestry Collection hotel in the UK and next year, Lost Property, Curio Collection by Hilton is expected to open alongside St. St. Paul’s Cathedral in London.


Earlier this year, Hilton opened two new hotels on the picturesque Mediterranean island of Sardinia, including The Local Porto Rotondo, Curio Collection by Hilton and Baia di Chia Resort Sardinia, Curio Collection by Hilton, adding to Curio’s hotel portfolio Collection in major resort destinations. around the world. In 2022, the Cosmopolita Hotel Rome, Tapestry Collection by Hilton will be the brand’s first hotel in Italy when it opens early next year. It will occupy a century-old hotel in central Rome, with a rooftop terrace overlooking the historic city, allowing guests to immerse themselves in the historic architecture of Rome.


Known for the splendor of Europe’s oldest history and a premier destination for leisure travelers, Hilton has expanded its presence in Greece, particularly on the country’s iconic islands. Overlooking the Cretan Sea, the Royal Senses Resort & Spa Crete, Curio Collection by Hilton marked the first hotel opening in Greece for the brand earlier this year. And in spring 2022, the Sea Breeze Santorini Beach Resort, Curio Collection by Hilton will be the company’s first hotel on the island of Santorini and the second Curio Collection hotel in Greece. Inspired by the island’s natural beauty and distinctive white and blue architecture, the 37 rooms feature private pools or hot tubs and private terraces for the ultimate Mediterranean getaway.


Hilton’s German development will see seven hotels added to its portfolio by the end of the year, including the Wassterturm Hotel Cologne, Curio Collection by Hilton, occupying an iconic water tower. Cologne, the 2,000-year-old cultural center of West Germany famous for its twelve Romanesque churches, is set to host its first Curio Collection by Hilton later this year. The brick water tower with its breathtaking architecture will house 88 rooms on 11 floors, the top floor of the hotel is reserved for the BOTANIK Bar, a 360-degree experience inspired by botanical greenhouses.




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