Accor publishes a report on travel trends in Northern Europe
Accor’s first Northern Europe Travel Trends Report examines how Covid has changed our behavior and how it will influence the way we travel, live, work and play in 2022 and beyond.
Travel and hospitality is a blessed industry. These words might surprise you after the past two years, but they are true. In 2019, before the pandemic, 1.3 billion people traveled around the world, a number that had increased by 4.5% each year for the past two decades. Over the same 20-year period, hotel volume increased by 2%, meaning that demand exceeded supply.
We are confident that people will travel again for leisure and business. Our research shows that people are extremely eager to travel and plan an average of 3.8 trips in 2022, with the intention to spend an average of 39% more on trips in 2022 compared to 2019.
Our first Accor Northern Europe Travel Trends Report looks at how Covid has changed our behavior and how it will influence the way we travel, live, work and play in 2022 and beyond.
Before considering what’s to come, I wanted to take a moment to reflect on the transformation of the sector in recent years.
There are approximately 7.7 billion people in the world. Of which 4 billion (55%) now live in urban areas, a figure that is expected to reach 68% by 2050, according to the UN. Before the pandemic, about 15% of the population – 1.3 billion – travel.
Our business and our industry were built around that $1.3 billion. Traditionally, hotels are only part of a guest’s life a few times a year. This is where Accor changed. Today, Accor is designed to meet the needs of the world’s 4 billion urban dwellers, improving their lives both when they travel and when they are at home. As such, our business is structured for when you live, work and play.
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